Will I have to switch off Mitchell1 / Shop-Ware / Tekmetric?

No. We integrate with those systems through their APIs (or via scheduled exports where API access isn't available) and run the automation around them.

I don't have a website. Should I have one?

Probably yes, but not the generic 'about us / services' template. The websites that actually drive customer flow for indie shops are service-area + service-specific pages with real schema markup and reviews surfaced. We can build that as a separate engagement.

What's Second Pass and is it different from a custom build?

Second Pass is our productized declined-repair recovery SaaS — pre-built, multi-tenant, runs out of the box. For a custom shop with weird requirements, a one-off build is better. For 80% of indie shops, Second Pass is faster and cheaper.

How much can I actually recover?

Conservatively, shops we audit have $50K-$200K of declined repairs annually that could be recovered with proper follow-up. Even at a 15-20% recovery rate, that's meaningful revenue without any new lead spend.

AI for Auto Repair

AI & automation for independent auto repair operators.

Independent auto shops compete with dealers, chains, and the customer's ability to put off the repair another month. The winning shops we work with don't just turn wrenches well — they're disciplined about declined-repair recovery, customer comms, and online reputation. That's where automation pays for itself. We help indie shops capture the customers the bigger chains lose track of, and turn declined repairs into scheduled second visits.

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Who this is for

The auto repair operators we work with

Independent auto repair shops doing $400K-$3M annual revenue
Family-owned shops (often multi-generational) that grew up on word of mouth
Operators not optimized for Google + reviews — typically off the 'best of' lists in their market
Shops running Mitchell1, Shop-Ware, or Tekmetric

Where you're losing money

The four highest-cost workflows in auto repair

Declined repairs disappear into the void — no follow-up, no second chance to close

Cost: Industry average: only 5-10% of declined repairs come back. Recovered properly, that number can hit 25-30%.

Phone-based customer comms — when the shop is busy, the phone gets missed

Cost: Missed inbound = customer goes to the next shop or back to the dealer

No website or a dead one — Google reputation built on stars only, no service-area landing pages

Cost: Local SEO can drive 30-50% of new customer flow for indie shops; without it, you're paying for ads or relying on referrals

Customer feedback loop is broken — review requests go unsent, complaints come back as 1-stars instead of phone calls

Cost: Reviews drive most local search rankings + customer trust; bad ones unanswered hurt more than no review at all

What we'd build for you

Three surgical tools that ship in weeks, not months

Build 1

Declined-repair recovery autopilot

Pull declined repairs from your shop management system. Sequence follow-ups (text + email + voice) at the right intervals — month-out reminders, seasonal triggers, mileage-based prompts. Track which ones convert.

Time: 3-4 weeks
Price: $2,500-$6,000 (or use our Second Pass SaaS)

Build 2

Always-on quote line + appointment booking

Twilio number that captures customer + vehicle + symptom + urgency. Books straight to your shop calendar if it's a simple service, routes to a human for diagnostic work.

Time: 2-3 weeks
Price: $1,500-$3,500

Build 3

Local SEO landing pages

Service-specific + neighborhood-specific pages built around how your customers actually search ('brake repair near [neighborhood]', '[make/model] specialist'). Schema markup, fast HTML, internal linking.

Time: 3-5 weeks
Price: $2,000-$5,000

Case study

Bearded Bros Auto (via Second Pass)

Pilot customer for our productized declined-repair recovery SaaS, Second Pass. Mitchell1-integrated, pulls declined estimates and runs them through a multi-step recovery sequence. $1,999/mo base plan + $499/mo voice upsell.

Outcome

Live pilot. The Second Pass product was built specifically around the declined-repair recovery problem because the math is so obvious — every shop has thousands of dollars of declined work sitting in their database doing nothing.

Stack we typically build around

We integrate — we don't replace

Mitchell1, Shop-Ware, or Tekmetric (shop management)
QuickBooks Online or Desktop
Carfax for service history
Phone-based customer comms (still common)
Sometimes no website at all, or a static one that hasn't been touched in 5+ years

Frequently asked

Common questions from auto repair owners

Will I have to switch off Mitchell1 / Shop-Ware / Tekmetric?: No. We integrate with those systems through their APIs (or via scheduled exports where API access isn't available) and run the automation around them.
I don't have a website. Should I have one?: Probably yes, but not the generic 'about us / services' template. The websites that actually drive customer flow for indie shops are service-area + service-specific pages with real schema markup and reviews surfaced. We can build that as a separate engagement.
What's Second Pass and is it different from a custom build?: Second Pass is our productized declined-repair recovery SaaS — pre-built, multi-tenant, runs out of the box. For a custom shop with weird requirements, a one-off build is better. For 80% of indie shops, Second Pass is faster and cheaper.
How much can I actually recover?: Conservatively, shops we audit have $50K-$200K of declined repairs annually that could be recovered with proper follow-up. Even at a 15-20% recovery rate, that's meaningful revenue without any new lead spend.

Three ways to start

Whatever fits your situation — pick one.

Quickest

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