The operating system your business actually runs on.
Custom WMS, CRM, dispatch, scheduling, and internal admin tools — the operating system your business actually runs on. Built around how your team works, integrated with the SaaS you already pay for, and supported by us. This is our deepest discipline — we've built complete operational systems from scratch, the kind a company runs its entire day on.
You'll get the most out of this if…
- Operators paying for 6+ SaaS subscriptions that don't talk to each other
- Businesses that outgrew QuickBooks + Excel + Google Sheets but generic SaaS doesn't fit their workflow
- Multi-location operators where each location runs slightly differently
- Owners who'd rather invest once in something that fits them than rent something forever that doesn't
Everything below ships standard
Full-stack custom build
Database design, backend, frontend, deployment, monitoring — all of it. Built on proven stack (TypeScript, Node, Express, SQLite/Postgres, React) we've shipped a dozen production systems on.
Integration with your existing stack
We connect to QuickBooks, Stripe, Twilio, Google Workspace, Slack, ServiceTitan, industry-specific tools (Mitchell1, Metrc, Dutchie, etc.) so your custom system fits inside what you already use.
AI-driven automations layered in
Where automation pays back — invoice generation, customer follow-up, anomaly detection, scheduling optimization — we build it into the system rather than as bolt-on tools.
Hosting + monitoring + uptime
We host on our own infrastructure (you can move it to your own later if you want). 24/7 monitoring, daily backups, alerts before things break. You're not your own DevOps team.
Ongoing evolution
Businesses change. Custom systems should change with them. Small monthly retainer keeps us shipping features as your operation evolves — not a quote-per-feature treadmill.
Your code, your data, no lock-in
You own the code. You own the database. If you ever want to take it in-house or move providers, we hand everything over cleanly. No vendor-trap business model.
Process
Deep discovery
Half-day on-site or video session where we map your operation end-to-end. Workflows, tools, handoffs, edge cases. Bring the people who do the work, not just the owner.
Written spec
We turn the discovery into a written spec — every screen, every workflow, every integration. You approve before any code.
Build in phases
We ship the highest-leverage piece first (usually 4-6 weeks to first live module), then layer in the rest. You're getting value mid-build, not waiting 6 months for a big-bang launch.
Launch + parallel run
Run the new system alongside the old workflow for 2-4 weeks. We migrate data, train your team, fix edge cases. Then cut over fully.
Ongoing partnership
Small monthly retainer keeps the system evolving with your business. We ship new features, fix bugs, monitor uptime. You focus on running the business.
Common questions
- How much does a custom system cost?
- Starts around $15-25K for a focused build (e.g. a service-business CRM replacing 3 SaaS tools). Mid-size operations (WMS, multi-module ops platform) run $40-80K. Enterprise-grade operations $100K+. We quote fixed scope after discovery — no T&M surprises.
- Why custom instead of buying SaaS?
- SaaS is great when your operation fits the SaaS's assumptions. When it doesn't, you end up paying $300-1500/mo for 8 tools that 60% fit, with manual gluework in between. Custom pays back in 12-24 months for businesses that have outgrown generic.
- How long does it take?
- Smaller builds: 6-10 weeks to first live module. Mid-size operations: 3-6 months total. The first live module ships in 4-6 weeks no matter the scope — you're getting value mid-build.
- Who owns the code?
- You do. Full source code, full database, full deployment access handed over. We host and maintain by default, but you can take it in-house any time without paying us a dime more.
- Will it integrate with my existing tools?
- Yes. QuickBooks, Stripe, Twilio, Google Workspace, Slack, ServiceTitan, Mitchell1, Metrc, Dutchie, industry-specific tools — we've integrated with most of them. We confirm specifics in discovery.
- What if you stop supporting it later?
- Code is yours. Database is yours. Documentation is included. Any competent developer can pick it up — we use mainstream stack (TypeScript, Node, React, SQLite/Postgres), not anything exotic. You're not trapped.
Whatever fits your situation — pick one.
Drop a note about what's slowing your business down. We respond same-day to genuine inquiries.
Get in touch →30 minutes. We hear what's slowing your business down, and you walk away with a clear scope, timeline, and price for the website, AI employee, or custom system that fixes it.
Book the call →"AI Can Do It" — the 5-volume guide series and the indie AI playbook. The same thinking we apply in engagements, distilled for owners who want to start themselves.
Browse the store →Continue exploring
- ServiceWebsites
Modern, hand-built websites engineered to be found — by humans AND by AI agents. Traditional SEO + emerging AI SEO (llms.txt, agents.json, structured data) so your site ranks on Google AND gets cited by Claude, ChatGPT, Perplexity, and the next wave of AI search.
Learn more → - ServiceAI Employee
Digital teammates trained on your business — starting with the AI Receptionist that catches every inbound call, recovers every missed lead, and follows up on every quote your team forgot. Most small operations lose 20-40% of inbound revenue to phone tag and silent quotes. We close that leak in days, not months.
Learn more →